Case Study: Christian Dior

Christian Dior the designers of the worlds most coveted haute couture, perfumes and accessories have brought their renowned boutiques into the digital generation with the same taste, glamour and class that is synonymous with their brand. By partnering with Be Digital to implement a unique curved video wall display Dior has created a stylish marriage between old and new media.

Working with its global partners Flatsoft Displays, Be Digital implemented their seamless commercial panels at Myer’s flagship store on Bourke street, Melbourne; the two-by-four video wall matrix complements Dior’s timeless store design philosophy. Eight commercial grade displays with a bare bezel width of 2mm were aligned to create a curved video-wall display the first of its kind in Australian retail.

The video wall is utilised to further the pre-eminence and values of the Dior label alongside secondary objectives of increasing sales and generating return on investment (ROI). This strategy is executed through the display of content optimised by Be Digital and created specifically for the video-wall’s unique aspect ratio and environment. Not only is the solution an amazingly slick and sexy platform for external advertising, it is also utilised to assist in Dior’s staff education, training and internal communications after hours and during presentations.