Aquaria, a gigantic aquarium at the heart of Malaysia integrates state-of-the-art technology in edutainment with the best of live aquatic attractions in its Discovery Centre occupying 929 sq metres of the aquarium’s 5,110 sq metres of total floor space. With an interesting variety of over 5,000 creatures and the latest in advanced interactive technology, Aquaria is set to stimulate senses and educate by providing a highly interactive experience to visitors. The integration of the digital signage solution was commissioned to Click Grafix and Be Digital by Aquawalk, with the creative team from Be Digital developing the content for the digital signage network.
Visitors who step into the entrance of Aquaria Aquarium are immediately greeted by visually arresting innovative and creative digital signage displayed from a rear LCD projection onto a long glass panel measuring approximately 14x4 feet. The signage combines a dynamic mix of graphic visuals, text and video that is both informative and educational. Aquaria joins the growing list of organisations in Malaysia turning to the innovative technology of digital signage for an effective visual communications solution.
To accommodate the different themes within the aquarium, a variation of relevant design templates in different sizes were created to fit in content such as fun facts, educational facts, video, animations, sales and marketing promotions, detail of events and activities as well as informative data for the respective areas. Apart from the main entrance, the digital signage is also prominent in three large 61” LCD screens strategically placed along the perimeter of the aquarium wall. Facing a food court and Starbucks Cafe, the screens are strategically placed in a high traffic area. As visitors progress to the Aqua Theatre Gallery, it is almost impossible to miss the digital signage displayed onto a large screen measuring approximately 12 x 12 feet, 20 feet above the ground.