Case Study: Travel Concierge Sydney Airport

The Travel Concierge Sydney Airport (www.gnconcierge.com) is a premium concierge service for the 21st century. Launched on the 30 December 2010, it serves as a central hub for all arriving and departing passengers and travellers at Sydney Airport from 5-star VIP guests to backpackers and families.

Modelled around an open-store concept, the Travel Concierge Sydney Airport features 8 individual digital signage displays as well as two 2x2 video wall displays, with each screen being used for third-party promotions including accommodation, shuttle bus and travel services, entertainment, restaurants and much more.

Be Digital assist the Travel Concierge Sydney Airport by providing content creation services and consultation across their network. This includes at times working direct with advertisers to ensure that any content displayed on their screens are optimised for high-quality display. Be Digital has since collaborated with the Travel Concierge Sydney Airport to develop digital signage guidelines that third-parties can use when creating content - the objective being to simplify the process for vendors to adapt static media to digital signage.