Why use digital signage

There are two criteria to address when asking the question 'why' - why use digital signage, and, why use Be Digital for your digital signage solution?

Using digital signage has many features and benefits not offered by static displays and traditional signage. One of the primary benefits digital signage has over static signs is simply the effectiveness of content. A study of the American retail market (Frost & Sullivan: North American Digital Signage Markets Survey, 2007) showed that:

• 47% of shoppers recall learning about specials or sales from digital displays
• Over 50% of viewers believed that more stores should install digital signage
• More than 75% of viewers found the screens helpful
• 29% of shoppers made an unplanned purchase after seeing the product featured on an in-store video

Considering the fact that the Australian retail market precedes from the American and UK retail industry, it can be assumed that in this context the above mentioned trends share a similar likeness to the Australian market.

At Be Digital we offer competitive advantages in key areas of digital signage. We specialise in content creation and strategic management of your content and house a team of professional local artists that develop creative content specifically for application on your digital signage network. Our work has taken us across the Asia-Pacific where we have had the privilege of working with a diverse portfolio of clients including corporate, academic and government institutions. And, we are part of a strategic network of complementors - the Royale Alliance, that together bring in-depth expertise, specialisation and value-adding synergies to our organisation. By partnering with like-minded companies we are able to offer total solutions to our clientele without jeopardising the quality of any core area.

Be different with Be Digital.