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"Anyone can put a screen up - it's your creative content that drives your digital signage to generate ROI"

Part of providing a turn-key solution involves the creation and development of content for digital signage. One of the unique characteristics of Be Digital is that we handle our content creation in-house. Such a distinct setup provides our clientele with the opportunity to create content with experts that focus on creative content applications across the digital signage platform.

With the integration of existing systems and web services, digital content covers an extensive array of options ranging from slides, animation and video to more advanced scripting including live streaming, twitter, SMS, touch applications and database-driven media. The result is an exciting and dynamic landscape where clients choose how they communicate with their respective audience. With the creation of custom-suited applications we are able to meet unique business needs by developing content specific to each clientele.


Our content strategy is achieved in 3 stages:

Initial Content Creation

Building up to channel launch, we work with clients to develop the digital style sheet and identity for the business. Initial content creation involves the creation of a media mix focused on presenting an extensive range of digital assets. To this end, our initial content is developed with longevity in mind and often clients will frequently use the same content throughout the life of the system.

Strategic Content Management

Part of the scope encompassing strategic content management is to find the most effective means of using content to consistently engage target demographics. By properly managing what is displayed clients can take full advantage of the dynamic nature of digital signage. For more information please consult Strategic Content Management.

Continued Content Development

Usually the initial content may seem satisfactory to the project owner but the challenge is ensuring that several months later content continues meet the business objectives set out at the start of the project. This is why alongside our initial content creation and strategic content management, Be Digital always recommend continued content development services for an inaugural period.